It all started over 100 years ago when John Jeffers, Alex's great great grandfather, opened a general store on Bandon's South Main St. With his sons, Percy and Jasper, John began to build the business - including a retail grocery business, a wholesalers, a bakery, an auctioneer's office and an animal feeds business - and soon the name Jeffers of Bandon was well known throughout west Cork, with a fleet of vans, delivering to shops and farms throughout the county.
When Percy died, Jasper took over the auctioneering business and Jasper's sons Edward and Travers became the third generation of Jeffers to work in the business. By this time a provender milling business had been added - driven by a 75HP Petters twin diesel engine. It was the custom to purchase grain from farmers, store it and then mill it for animal feed stuffs during the year. Maize was imported and for a time unloaded at Kilmacsimon Quay and brought to Bandon on Sentinel steam lorries.